Privacy Policy

Last updated: March 25, 2026

SEMORA operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). SEMORA is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from this information:

• Contact information, including your name, address, billing address, shipping address, telephone number, and email address.

• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment information.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with us, including information you provide when communicating with us, for example when submitting a customer support inquiry.

• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information, including information about your interaction with the Services, including how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

• Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies;

• From our service providers, including when we engage them to provide certain technologies and when they collect or process your personal information on our behalf;

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, customizing, and improving the Services. We use your personal information to provide the Services to you, including to perform our agreement with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and showing you online advertisements for products or Services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activities on the Services.

Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone else.

Communicating with you. We use your personal information to provide customer support, respond to you, provide effective Services, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government authorities, investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes that are subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform Services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping);

• With business and marketing partners to provide marketing Services and advertise to you. For example, we use Shopify to support personalized advertising through third-party Services based on your online activities across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing based on your online activities across different merchants and websites.

• When you direct us, request us to do so, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be sent to and shared with Shopify, as well as third parties that may be located in countries other than the country where you live, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that include data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and any rights you may have, please refer to the Shopify Customer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation regarding its use by us or by a third party. Our inclusion of such links does not, by itself, imply endorsement of the content on such platforms or of their owners or operators, except as stated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may deny your request as permitted by law.

Right of access/knowledge. You may have the right to request access to the personal information we hold about you.

Right to deletion. You may have the right to request that we delete personal information we maintain about you.

Right to correction. You may have the right to ask us to correct inaccurate personal information we maintain about you.

Right to portability. You may have the right to receive a copy of the personal information we maintain about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.

Managing communication preferences. We may send you promotional emails, and you can choose to stop receiving them at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area (EEA), and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to those described above:

Right to object to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of personal information for certain purposes.

Withdrawal of consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before it was withdrawn.

You may exercise any of these rights where indicated in the Services or by contacting us using the contact information below. For more information about how Shopify uses your personal information and any rights you may have, including rights regarding information processed by Shopify, please visit https://privacy.Shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require the agent to demonstrate that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have complaints about the way we process your personal information, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority in the United Kingdom, where applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at semora.shop@hotmail.com.

For the purposes of applicable data protection laws, we are the data controller responsible for your personal information.